From the Field

Dallas Cowboys' Stadium Provides Backdrop for ABB Road Show

Visitors to the ABB Power & Control Road Show in the Dallas Cowboys' new stadium saw ABB's automation solutions in static exhibits and how the stadium utilizes a variety of these solutions to operate much of its “moving architecture.” Nearly 600 prospects and customers from the greater Dallas-Fort Worth metro area along with more than 400 ABB sales and channel partners turned out Nov. 4 and 5 for the event.

The first day of the event included a profile of the technology on the exhibit floor. Large air-handling units were on display outside so visitors could see ABB solutions in use. Both low and medium voltage products and systems were on display inside the stadium.

On Customer Day, workshops offered expertise on automation-related information, including UL and NEC standards, mitigating arc flash in transformers, harmonic mitigation in industrial environments, sizing motors correctly for drives, a profile of motor types and PLC installations, and control-panel designs.

The show offered visitors a close look at ABB products and services (drives, controls and systems, and motors), automation, power/transformers, medium voltage, and instrumentation solutions as well as the chance to talk with product experts.

In 2010, the road show will resume its tour, stopping in Portland and Milwaukee. The schedule of venues and dates is available at

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