Spirax Sarco Unveils new Logo and Branding

Jan. 5, 2012
Spirax Sarco Inc., the Blythewood, S.C.-based provider of expertise and solutions for the control and efficient use of steam, air, and other industrial fluids, recently introduced a new logo and branding initiative.

Spirax Sarco Inc., the Blythewood, S.C.-based provider of expertise and solutions for the control and efficient use of steam, air, and other industrial fluids, recently introduced a new logo and branding initiative.

The company’s new tagline is “First for Steam Solutions.”

“For years, Spirax Sarco has successfully led the market by focusing on ‘Knowledge, Service, Products,’” the company explained in a statement. “Today, the brand has evolved to meet customer expectations seeking ‘Expertise, Solutions, Sustainability.’ With that in mind, the company sought to freshen its logo and brand platform to more accurately reflect how it delivers steam-system solutions to the marketplace.”

To see the new logo and results of the new branding initiative, click here.

About the Author

Scott Arnold | Executive Editor

Described by a colleague as "a cyborg ... requir(ing) virtually no sleep, no time off, and bland nourishment that can be consumed while at his desk" who was sent "back from the future not to terminate anyone, but with the prime directive 'to edit dry technical copy' in order to save the world at a later date," Scott Arnold joined the editorial staff of HPAC Engineering in 1999. Prior to that, he worked as an editor for daily newspapers and a specialty-publications company. He has a bachelor's degree in journalism from Kent State University.