Noritz America
Eric Ashley, senior product manager, Noritz America

Noritz America Hires Ashley to New Product-Management Post

Jan. 19, 2024
Eric Ashley joins the manufacturer in the newly created position of senior product manager.


Tankless water heater manufacturer Noritz America, announced that Eric Ashley took over the newly created position of senior product manager in December 2023. He reports directly to Akie Kurakata, vice president of planning and strategy.

According to Executive Vice President-Sales and Marketing Jason Fleming, Ashley’s core mission will be to identify and develop future tankless water heating and boiler products and accessories for Noritz Group companies in North America. 

“Eric will be looking to maintain our brand’s technological leadership position in a rapidly changing landscape, as the industry responds to the upcoming regulatory changes in product efficiency,” Fleming said.

Ashley has worked in the boiler and water heater field his entire 16-year professional career. He comes to Noritz from IBC Technologies Inc. USA, where he served the past four years in product development. Before that, Ashley worked in marketing and product development at Takagi, A.O. Smith Corp. and Navien Inc.